Tuesday, February 9, 2016

Tunes Tuesday: "Mungo City" Spacehog

Friday, February 5, 2016

Wilde Feature: Katie of nerdfelt

Shop | Facebook | Twitter | Tumblr | Portfolio Site

You know you need a Golden Snitch Ornament for next Christmas. 

How long have you been selling online? What got you started?
I've been selling printed designs since 2012, but I've been selling on Storenvy for a little over a year. Selling crafts all started with my Golden Snitch ornaments I made for my friends one Christmas, then I began making more crafts and designs having had more free time after graduating college.

And they're pretty colors!

What's your favorite thing to draw/make/create?
Any type of graphic design is my passion (that's what I went to college for!) but as for crafting, I think there's a tie between my mini Hitchhiker's Guide towels and my Eco-Friendly Dryer Balls. The towels are such a cute and little inside joke for Hitchhiker's Guide fans, and I love that type of thing. The reusable dryer balls are also important to me because I always feel better about giving gifts to people that they'll actually use instead of just sitting on a shelf, and bonus points for helping the environment by discontinuing dryer sheets and their harmful chemicals. I also love making them because they're a great thing to make with idle hands!

Because Picard is the best captain, that's why.

What inspires you in your work? What makes you want to create or keeps you going when you're struggling?
A lot of my designs are inspired by the books I read or the shows and movies that I watch, most of which are pretty nerdy. Sometimes I'll hear a great quote that resonates with me, or just an iconic line (Tea, Earl Grey, Hot.) that I really wished I owned on a mug or a t-shirt. Or sometimes I'll see something around my house that could use upcycling, such as my recently-added Fairy Light Earrings. And sometimes I just doodle and then think, "Hey, this would be great on a shirt!"

They're super cute, y'all. SUPER CUTE.

What item in your shop are you most excited about? Why?
Back to Hitchhiker's Guide... the mini "Don't Panic" towel! I carry mine in my wallet at all times. Even if someone's not a Hitchhiker's Guide fan, having something that reminds you to not panic is a helpful reminder during stressful times. Plus it's pretty inexpensive which makes for a quick and easy gift!

Wednesday, February 3, 2016

Don't Do the Thing: How to be Someone People Want to Follow on Twitter

I don't like the word guru, so I'm not one, but I do use social media a lot. It isn't just a hobby for me. It's actually part of both my day job and my freelance work in addition to being part of what I do to get my shop out there in the world, and after participating in all different kinds of social media for years, I've learned a few things. In no particular order, here are some things you should NEVER do on Twitter (or at least do carefully) and positive things you can do instead. Please don't think that I'm free of these sins simply because I know better know. I've done pretty much all of these at some point or another, and it's fair to say that most of us have. 

In this post, I'm going to mention Hootsuite a lot. It's what I use for social media management, and I happen to think it's pretty amazing. Even the free version is powerful, and for $10 a month, you can go pro. Nope, not advertising here (I'm not even an affiliate, I swear!), but I am heartily endorsing what they do. There are other programs that do similar things, but it's the one I know and use. So get used to hearing about it.
  • Don't auto post. This means no linking your Facebook to your Twitter account. This means only sometimes sharing your Instagram posts. This definitely means that you should NEVER EVER have an automatic direct message set for when people follow you or do anything else. It's terrible. People hate it. We all hate it. Even you hate it, if you're honest with yourself, so don't do it.

    While you may share the same content on Facebook and Instagram and Twitter, linking them is rarely the most effective way to do that sharing. It ends up spamming people with weird, out of context Facebook comments. Want to post to all your social media accounts about the same thing at the same time easily? Use Hootsuite. Seriously, you just sign up, set up your accounts, then you select what accounts you want to post to. Cleaner, easier, and less spam-tastic because it shows up a lot prettier in your timelines. It will even send you alerts to help you post Instagram stuff, which is pretty huge.
  • Don't post a million things in a row. Space it out. It's great when familiar names come up in my timeline, but not when they come up twenty times in a row. You're excited about the thirty new items you just posted on Storenvy, and so are we, but if you post thirty links all in a row, that unfollow button will get hit. A lot. Rather than RTing a dozen posts at a time, use something like Hootsuite to help you schedule posts. They even have a feature that lets you autoschedule. Seriously, you just choose the option, click it, and it picks a good time based on user interaction and such to post it. Bam. Done. This way rather than blowing all your content in a half an hour, you can space it out over days, weeks, etc.
  • Don't follow people only to get them to follow you. We all want to get noticed, but following someone just so they follow you when you don't have any interest in their content doesn't help either of you. Follow people whose work excites you or who post content that you want to share. Maybe they put together awesome tutorials, or they love all the shows you love, and you want to get to know them. Are they your ideal customer? Cool! Chat with them about shared interests, and they may want to check out your work too. Pick people who you want to interact with because that's the whole point of social media - being social.

    The same goes for RTing and liking posts. Don't do it simply to get them to do it for you, and don't like and RT everything because then it stops meaning anything. How do I know if you really enjoyed something I said if you've liked everything I posted for the last week? Be genuine in your attention to others. Isn't that what you want from them?
  • Don't just advertise. So you're at a party (if you're an introvert like me, just pretend for a second that you're enjoying it and actually talking to people) and you're standing in a group. One person in the group is doing literally nothing but talking about their store. That's it. They won't shut up about the new sheets they just stocked or how awesome they are. Another person in the group mentions that they run a jewelry store specializing in stuff with puppies on it. Then they ask you what kind of dog you have, and the two of you realize you own the same breed.

    Which conversation do you think you're getting more out of? Which one will you talk about? What information will you share? Yeah, it's probably not gonna be about guy #1's sheets. The point is, no one wants to hear advertising all the time. Even if you do sell online or have a great blog or whatever, you'd darn well better post about other things and interact apart from that or you're going to lose followers. At best, you'll have followers who simply ignore you, and that's just as bad.

So what's the takeaway? What's the secret to being good at this whole Twitter thing?

The transformation is complete!
It's just like your mom always said - be yourself. Be real. Be honest. I'm not saying lay it all out and tell your followers everything about you, though you certainly can if that's your brand. In addition to sharing your business, share you too. Talk to people about what you like, and ask them what they like because one sided conversations are dull. No one wants to be talked at, they want to be talked to. They want to know that if they ask you a question, you're going to answer. They want to be heard. We all do. 

Go forth, tweet, and have fun. Happiness is contagious, so go spread some around the Twitterverse. And, if you want to, say hi to me while you're doing it. 

Tuesday, February 2, 2016

Tunes Tuesday: "Cups" Anna Kendrick

Friday, January 29, 2016

Wilde Feature: Amanda of Nerdtastic

Shop | Facebook | Twitter | Tumblr | Pinterest

This Golden Snitch necklace is kind of my favorite.

How long have you been selling online? What got you started?
2.5 years. I've always been a maker of things but after I moved to Chicago I decided I needed to do something for me since I didn't know anybody in this city aside from my husband and kids. Attending Wizard World Comic Con inspired me to open my own shop and make my art my job. I had always wanted to do that in some form so why wait?

Swanky Bad Wolf bracelet!

What's your favorite thing to draw/make/create?
Lately, wrap bracelets are my ultimate favorite to make since I wear them a lot myself. Lip balms have to be a close second since it's fun watching shows or movies and pulling out concepts to create little art labels for and blending scents to represent.

The best friendship/partner necklaces EVER.

What inspires you in your work? What makes you want to create or keeps you going when you're struggling?
As Shakespeare wrote, "All the world's a stage." There is always something out there that sparks imagination and I need to make something for it. I love striking a chord with customers and creating that 'somebody gets me' moment for another person.

Ultimately, though, there are times even that imagination isn't enough to make me want to create. We all go through it. When you're creating things by your own hand, you can get burnt out and tired. I just have to power through. It comes down to reminding myself that this is my business and my dream job. Creating a positive customer experience is my priority when it comes to Nerdtastic.

This Supernatural Lip Balm is SO CUTE!

What item in your shop are you most excited about? Why?
It's actually not up yet! I'm going to be making a new line of lip balm half and half blends. They are going to combine to aspects of something where one scent is at the beginning of the tube and one is at the end. The themes I know that will be included in the line are Flash and Green Arrow, Superhero Civil War, and Angels and Demons (Supernatural).

But if I have to pick something that is online already, I have the most fun with Supernatural lip balms.

Tuesday, January 26, 2016

Tunes Tuesday: "Royals" Lorde

Sunday, January 24, 2016

Get Your Geek on this Valentine's Day!

You have no idea how many of these I have hoarded. SO MANY.

This Valentine's Day, I want to say thanks to all of you! With every order placed at wildeshops.com now through February 14th, you'll receive a thank you card written on a geeky Valentine! I have a strangely massive collection of old Valentine's, so there are some truly awesome options in there. You never know what you might get. Take advantage, and get a little extra holiday love from me to you. You guys are the BEST!